The Wise Old Owl

The Wise Old Owl

'A wise old owl lived in an oak

The more he saw the less he spoke;

The less he spoke the more he heard

Why aren't we all like that wise old Bird?'

You will learn that I like to adapt nursery rhymes and poetry in to useful business thinkers as I call them. They are easy to remember and make you think, and if you do as you are supposed to then you will use the poems in your business life and they will improve the way you think and do things. In turn bringing in more profit and a better frame of mind. 

The Wise Old Owl: 

The message here is that we should all be observing, taking in and listening to our peers, colleagues and most importantly our Customers.

Listen to what they want first before telling them what they want. The most important question a sales person can ask his customer is "When it comes to x what is most important to you?" then shut up. The less you speak the more you will hear, they will tell you how to sell your product to them by answering your question and you will hear more of the answer by listening. 

People feel respected when they are listened to, I don't mean keeping your mouth shut and thinking "whats for tea? I wish this guy would shut up and let me sell" Listening. I mean really listening, don't take notes you will miss things always have eye contact and focus your thoughts on your prospect.

A great book to read to learn how to focus your thoughts is Psycho-Cybernetics By Dr Maxwell Maltz.

The truth is when you really learn to listen to your customers you will see what they want and you won't have to sell anymore they will sell themselves. Really good listeners are hard to come by and becoming one will keep your customers loyal no matter what industry you are in.

Remember: The more you see the less you will speak, the less you speak the more you will hear.

Marketing Man.