Looking back at the last post I want you to think more about why YOU think that your business is different when it comes to marketing?
The fact is it's not. Whether your own a Florist or a Road Haulage company you still need to market your business don't you?
If you are selling business to consumer or B2B you are always selling to a person the only difference is one person is buying for themselves and the other for their business. Don't be fooled by the black curtain that is pulled across the two markets to separate them, that's there to make you feel safe which is risky business when it comes to making money, or at least good money.
I say rip it down pack up your ruck sack and go on a little adventure and find something from another industry and adapt it to yours, You'll be surprised at the results.
Marketing Man
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