I you take a look at all those who have struggled through the recession you will notice a trend. It's those who are fighting price wars with each other trying to compete on the cheapest price alone, they aren't offering anything new or exclusive to their customers and it becomes boring.
The common belief that no one has got any money any more is a complete lie, what you need to be doing is aiming your product or service to those who still have money and are willing to invest in you or your product.
E.g Take Simon Brooke an entrepreneur who develops an interest in his family tree, only to discover that he is the great grandson of the Victorian perfumer John Goldsmith who's exclusive perfumes have been out of production for decades. So a an entrepreneur their is only one thing he can do, Relaunch the old brand.
Price tag, a set of three perfumes will cost no less than $27000 or (£18000). What is that I here you say, "No one will buy that it's ridiculous especially coming out of a recession". Wrong, there is a three month waiting list for this product so you better snap yours up quick, you'll find it a Harrods in London.
Think about how you can focus your product or service on the Affluent markets that's where the money is and will never go away.
Marketing Man.
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