USP (Unique Selling Proposition)

You have probably been made aware of USP's before but they are often thought of and used as generic terms in sales letters and print ads that all businesses use when they think they are being unique.

e.g. 'We offer the best service', 'Our price is the cheapest'.

You catch my drift with this, these are not USP's any more they mean nothing you need to think of something remarkable look at your competition and do what they aren't doing that will give you a good USP and put you at the forefront of your customers minds.

Here are few good ones off the top of my head::

• 'We are the only car repair shop that will buy your car if you are not 100 percent satisfied with our work.'
• 'Delivered in 30 minutes or it’s on us!'
• 'So exclusive you can't afford not to buy'

Only you can make your USP stand out, give it some thought and remember that only the remarkable businesses survive.

Marketing Man.