When most businesses set out to market or advertise they play the numbers game. They hit everyone and think "If everyone sees my material then at least someone will respond." True someone will, but nowhere near as many people as if your focused on one section of you market, personalised your marketing material to that particular industry or demographic and bought the list or placed the add in to paper or magazine to match. Target like a sniper and you could increase your response rates by 100's of %.
"If it's for everybody, it's for nobody" Dan Kennedy.
Marketing Man
P.S. If you would like any advice on how to apply this to your industry please just leave a comment in the comment box.
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