Purple Cow

The Purple Cow

I never saw a purple cow
I never hope to see one,
But I can tell you, anyhow,
I'd rather see than be one

by Gelett Burgess


How wrong could Gelett Burgess be. He obviously wasn't a marketer and if he was he would have been a terrible one. I use this poem as an example based on the great Seth Godin's perception of being a purple cow, It's much the same as the pink elephant it's about being noticed.


The bottom line is when it comes to marketing and advertising you want to be the Purple Cow not run away from it. This poem represents the millions of businesses out there who would just rather see the purple cows and gawp at them, the people who say 'Well my business is different, we could never market like that it just wouldn't work!'

At the end of the day the only way you will ever be seen as the market leader or different from your competitors is not by saying we have the best service and we have the best product but by shoving it in their face and mooing at them so they can't miss you.

Go away and read Purple Cow by Seth Godin learn how to be remarkable.

By it on Amazon: Purple cow

Marketing Man